International SEO Strategy
Take your business to the next level
International SEO Strategy
An SEO Strategy is a list of practices, analysis, techniques and tactics that enables a website to rank for specific keywords.
How high in the Search Engine SERP (Search Engine Ranking Position) we rank in is key. A sign of success is when we rank in the first page of Google and other Search Engines, as close to the top as possible.
The closer to the top of the rankings we are, the better, as the 99% of people focus on first page of results only. Our aim is to rank your business on page 1 of Google.
However, there are millions of pages vying for the same keywords – so how is it possible to rank in the first page? This is where SEO Strategy comes into play!
Remember not all the keywords are the same, there are high commercial keywords, keywords that receive less traffic, but are used by people really interested in exact services or products, or niches.
Also, different keywords have different intents, and each intent must be targeted with specific kinds of content. Are people using a keyword when they are ready to buy, or when they are still looking for information? What kind of content is required for that specific keyword that has that specific intent?
So our strategy is all about taking care of all these aspects, to let them work all together just like an orchestra – and our SEO Strategy is the symphony.
Every single business or website has its own SEO Strategy, and it’s up to experts to analyse the market, find the keyword and to gather all the elements in together in a consistent, specific and tailored strategy.
Audience
Every market needs an independent digital marketing project. There are geo and cultural elements that impact on how people approach to services and products
Keywords
Keywords just reflect what people think or need, and each country has its own way. It’s important that your international marketing consultants are experts in the specific foreign market
Competitors
Analysing competitors for foreign markets always helps to understand how they approach marketing and how different strategies are compared with your original Country
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For a completely free quote or to tell us about your projects or needs.
Our experts will be more than happy to help, without any commitment!
Understanding the differences and tailoring marketing are the keys
Targeting a new foreign market does not mean translating a website or marketing strategies that worked in the original country market. Each country has its own traits that impact on marketing. That’s why you need international marketing experts for the country you want to expand your business in.
Audience Analysis & Identification
Who are people interested in your products/services? Age, gender, occupation, preferences, etc. They are the key elements to work on in order to let the right people to find you. Find personas and get leads and clients.
Translation / Localisation
Translation is never enough. Localisation helps a lot. Translating your copy or messages never works as different countries have specific idioms and ways to approach communication.
Understanding Customs & Traditions
Misunderstanding is around the corner when we try to communicate in another country. This is why it is important that marketing strategies and contents are developed by country marketing experts with experience.
Foreign Market Strategy
What works in your original country market could not work in the new foreign market that you want to target. Researches and analysis run by international marketers are the key. Only experience can help winning abroad.
Differences & Marketing Communication
Email marketing, Facebook marketing, YouTube ADs, what works better in a specific country market? Depending on own country trends and traits we identify the marketing communication elements to use for engagement.
Specific Market Content Strategy
Some countries can show different trends when thinking about content. Sometimes infographics work well in a country, while for the same products video or blogs work better in another. We find out exactly what works and where.
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Let our team to study the best service we can offer you and your business.
We are International Marketing Esperts
We are specialists in international marketing for the United Kingdom, Italy, the USA and Japan. Our team consists of marketers with expertise in country specific marketing strategies with more than 20 years of experience across different industries.
Digital Marketing Experts for the UK
Digital Marketing Experts for Italy
Digital Marketing Experts for the US
Digital Marketing Experts for Japan
Contact Us
For a completely free quote or to tell us about your projects or needs.
Our experts will be more than happy to help, without any commitment!
Why you should consider working with us!
Experts
We are a Digital Marketing Agency consisting of a team of marketers with over than 20 years of experience across different mediums, channels and industries.
International SEO
If you want to expand your business abroad, we're experts in International Digital Marketing and SEO across the UK, Italy, the US and Japan.
360-Degree Digital Strategy
We are experts across all Digital Marketing Channels and we'll create an orchestra of strategies just right for your business.
Guide You Step-By-Step
We'll guide you through all the digital marketing strategies and actions required for your business, we'll be at your side all the way while explaining everything that we do.
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- Clyde Offices
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48 West George Street
Glasgow
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Let’s Connect
(0141) 628 7772
info@fnmarketing.co.uk