SEO Strategy
Let’s create a roadmap to success!
Customised SEO Strategy
An SEO Strategy is a list of practices, analysis, techniques and tactics that enables a website to rank for specific keywords.
How high in the Search Engine SERP (Search Engine Ranking Position) we rank in is key. A sign of success is when we rank in the first page of Google and other Search Engines, as close to the top as possible.
The closer to the top of the rankings we are, the better, as the 99% of people focus on first page of results only. Our aim is to rank your business on page 1 of Google.
However, there are millions of pages vying for the same keywords – so how is it possible to rank in the first page? This is where SEO Strategy comes into play!
Remember not all the keywords are the same, there are high commercial keywords, keywords that receive less traffic, but are used by people really interested in exact services or products, or niches.
Also, different keywords have different intents, and each intent must be targeted with specific kinds of content. Are people using a keyword when they are ready to buy, or when they are still looking for information? What kind of content is required for that specific keyword that has that specific intent?
So our strategy is all about taking care of all these aspects, to let them work all together just like an orchestra – and our SEO Strategy is the symphony.
Every single business or website has its own SEO Strategy, and it’s up to experts to analyse the market, find the keyword and to gather all the elements in together in a consistent, specific and tailored strategy.
Keyword List
Every website and evety project need a proper won keyword strategy. The list of keyword for the strategy comes out of a deep analysis of the market, of competitors and own audience
Keyword Intent
Each keyword has its own intent, and knowing the intent will allow to identify the right kind of content to use to target the keywords and reach the searchers who use it to buy or to learn
Content Type
A Blog Post, an image, an InfoChart, a Video, a PodCast of whatever is the best way to reach searchers who use specific keywords. We analyse and find out them and create the plan
Contact Us
For a completely free quote or to tell us about your projects or needs.
Our experts will be more than happy to help, without any commitment!
Tailoring the Strategy is the way
Every website and every business should base their marketing activities on a tailored strategy. There are so many elements available, that it is not possible to manage and improve all of them. As experts, we’ll find out what your SEO Strategy should contain and we will create the plan.
SEO Audit
We discover what is not working and could be improved with the ongoing strategy. We also identify new opportunities and tactics. We re-design the SEO strategy.
Keyword Strategy
Organise the content on the pages of your website in the right way. Prioritise keywords and present them in the right order. Let Google understand your page.
Market Analyisis
URLs tell a lot to Search Engines, and they must reflect the keyword strategy. For international SEO it is pivotal to opt for the right approach on URLs’ and domains’ structure.
Content Plan
Tell Google and other Search Engines what content must be indexed and what ignored. Avoid redundancy and duplicated content.
Competitor's Check
Are we using the right keyword in the right page? Is the content consistent? Does the keyword intent meet the page type?
Social Media Editorial Plan
Keep Google and other search engines updated about all improvements of your website. Have the most you can indexed every time.
Request a free quote
Let our team to study the best service we can offer you and your business.
Contact Us
For a completely free quote or to tell us about your projects or needs.
Our experts will be more than happy to help, without any commitment!
Why you should consider working with us!
Experts
We are a Digital Marketing Agency consisting of a team of marketers with over than 20 years of experience across different mediums, channels and industries.
International SEO
If you want to expand your business abroad, we're experts in International Digital Marketing and SEO across the UK, Italy, the US and Japan.
360-Degree Digital Strategy
We are experts across all Digital Marketing Channels and we'll create an orchestra of strategies just right for your business.
Guide You Step-By-Step
We'll guide you through all the digital marketing strategies and actions required for your business, we'll be at your side all the way while explaining everything that we do.
Let's Get Started...
Address
- Clyde Offices
2nd Floor
48 West George Street
Glasgow
G2 1BP
Let’s Connect
(0141) 628 7772
info@fnmarketing.co.uk